Media

Digital Media

Digital Media

Editorial e-newsletters

Control Engineering uses the latest in marketing automation, lead and profile management software to ensure all Enews delivery is optimized and targeted only at permission-based users and optimized by device. Tracking details, performance and detailed reporting are provided for all placements.

SPECIFICATIONS: There are 5 text-based ad placements available.

SINGLE AD SPECS:
Text ad:
• Image: 450×255 static jpg or gif file
• Title: 5-10 words
• Copy: 50-75 words
• Call to Action (3 to 5 Words) + URL

Single text at rate: $1,650

EXCLUSIVE SPECS:
As an exclusive e-newsletter advertiser you will have placements in all 5 ad spots (728×90, 300×250 & 3 text ads).
• Leaderboard ad (728×90) + URL
• Box ad (300×250) + URL

Exclusive sponsorship rate: $5,800

SPONSORSHIP OPPORTUNITES

AI & Machine Learning

Air Compressors

Control Systems

Digital Transformation

Edge & Cloud Computing

IIoT: Process Control & Automation

IIoT: Sensing, Connectivity and Analytics

Industrial Networking

Mechatronics & Motion Control

Monthly Top Picks from Mark Hoske

Motors & Drives

Oil & Gas Engineering

Process Instrumentation & Sensors

Product & Media Showcase

PRODUCT & MEDIA SHOWCASE SPECIFICATIONS:
MULTI-SPONSOR:
One product highlight: static image (product or logo at 450×255 pixels), headline (5-10 words), descriptive ad text (30-35 words), CTA text (3-5 words) and URL

EXCLUSIVE SPONSORSHIP:
Six product highlights: each with a static image (product or logo at 450×255 pixels), headline (5-10 words), descriptive ad text (30-35 words), CTA text (3-5 words) and URL

System Integration

Whitepaper Connection

Partner Promotions

Your HTML, our audience

SPONSOR HTML
Control Engineering offers customer provided HTML sends to reach targeted segments of our opt-in 3rd party e-newsletter audience.

Custom e-delivery lists are available on a limited basis for delivering custom-branded messaging to targeted opt-in audiences.

Contact your representative for more details.

SPONSOR PROVIDED HTML SPECS:

  • Preferred subject line (recommend 70-80
    characters including spaces)
  • Completed HTML file:
    • The html file should be a max width of 650 pixels
    • Use absolute URLs for your images (i.e.“http://www.yourdomain.com/image1.jpg” -do not use “…/image1.jpg”)
    • Avoid using “div” & “float”, as some email clients will not render that code. Instead use tables to control layout
    • Styling should be done inline with the tags and not in the header area.
  • Text version of eblast (optional)
  • Seed list (email addresses of anyone that should receive a copy of the live deployment)
  • Suppression file – optional but recommended (.csv or .xlsx file of email addresses of those that do not wish to receive communications from the advertiser)
  • Max image file size limit: 500 KB. If HTML consists of multiple images, individual images should be no larger than 500 KB

IMPORTANT! Control Engineering uses custom software and 3rd party services to check the content of the HTML creative for red-flags that might prohibit delivery. Due to a matrix of conditions from mail servers, firewalls, mail clients, operating systems and preference settings unique to each user, Control Engineering acknowledges and cannot control differences in how the creative will render across device. If HTML coding time is requested, additional fees are incurred. Please contact your business development representative for more information.

  • Outlook uses an engine that has a 1728 pixel limit for the height of images displayed in an email.
  • WTWH Media recommends not using image-only emails as your HTML eblast, as these tend to load slowly or will not load at all.

LINK TO EXAMPLE

Our template, your message

SINGLE OFFER TEMPLATE
Provide WTWH with your message and we will create an email using our branded template

Custom e-delivery lists are available on a limited basis for delivering custom-branded messaging to targeted opt-in audiences.

Contact your representative for more details.

SINGLE OFFER SPECS

  • Preferred subject line (recommend 70-80
    characters including spaces)
  • Main Image: 650×300 static jpg or gif
  • Company logo: minimum 150 pixels wide; static jpg or gif
  • Headline: 5-10 words
  • Descriptive Copy: 30-80 words
  • Call-to-action (3-5 words)
  • URL or PDF file of resource
  • Max image file size limit: 500 KB B

SINGLE OFFER + LEAD GENERATION

Our single offer template with your message plus we create a lead form landing page with the following standard fields: Email, F/L Name, Company, Postal Code & Country

SPECIFICATIONS FOR A SINGLE OFFER WITH LEAD GENERATION

Same as single offer specs plus URL or PDF file of resource. Price based on CPM / Lead Requirements.

LINK TO EXAMPLE

CoBranded e-newsletters

Control Engineering uses standard e-newsletter template and includes client provided content.

 SPECIFICATIONS:

  •  Preferred subject line (recommend 70-80 characters including spaces)
  • Client logo + URL
  • 728×90 + URL (Optional – This is displayed at the top of the newsletter)
  • 300×250 ad + URL (optional)
  • Up to 6 text ads which would include:
    • 450×255 static image
    • Headline (5-10 words)
    • Copy (30-35 words)
    • CTA text (3-5 Words)
    •  URL
  • 1 featured Video (optional) which includes:
    • 450×255 static image
    • Headline (5-10 words)
    • Copy (30-35 words)
    • CTA text (3-5 Words)
    • URL
  • Lead generation available target range: 50-100 leads per campaign

Contact your sales representative for more details.

Online Display

Run of site ads display across the entire network

DISPLAY AD CREATIVE SIZES

  • ROS (Includes 728×90, 300×250, 300×600)
    • $70/CPM
  • 970×250 Billboard (ROS)
    • $90/CPM

PRESTITIAL ADS

  • 640×480 and 300×225 @ 72 DPI
  • Contact your representative for more details.

WALLPAPER ADS – RESPONSIVE DESIGN

  • Simultaneously displays ad creative on the right and left hand sides of the site. Creative can be different for the left and right and can have specific urls for each side.
  • Optional: In addition to the 300×1000, provide a 130×1000 for smaller desktop displays and a 320×50 image for mobile displays.

WALLPAPER SPECS:

  • 300X1000, 130X1000 and 320×50
  • File type: .gif, .jpg, .bmp, .png, videos (.mp4, VAST, YouTube), and HTML tags. File size: 4MB max for combined size of all assets.
  • Contact your representative for more details.

High-Impact Display

High-Impact Display - Flex

The Allstream® Flex provides the ability to engage viewers with video and imagery in dynamically embedded experiences throughout page content with the ability to display edge-to-edge on the screen in the focal point of the viewer.

ASSET SPECIFICATION
DESKTOP & MOBILE

  • Asset Video: Video Dimension: 16:9 Aspect Ratio (ex: 1920 x 1080px) OR 4:1 Aspect Ratio (ex: 1920 x 480px)
  •  Asset Image (optional): Same Dimension as video provided (ex: 1920 x 1080px or 1920 x 480px)

Contact your representative for more details.

FILE TYPES

  • IMAGES
    • Media Types: Image URL, GIF, JPG, BMP, PNG
    •  File Size: Allstream® hosted file size recommended under 100KB*
  • VIDEOS
    • Media Types
      • Video URL, YouTube ID, VAST, MP4
    • File Size
      • Allstream® hosted file size recommended under 4MB*.
    • Resolution
      • 720p or 1080p
    • Frame Rate
      • 24-30 fps
    • Bitrate
      • Mobile Web: 800Kbps to 5000 Kbps
      • Desktop: 800 Kbps to 10000 Kbps

*Combined size of all Allstream® hosted files (image + video) must be less than 4MB for Chrome Heavy Ad Intervention (HAI) compliance.

LINK TO EXAMPLE

High-Impact Display - Prelude

The Allstream® Prelude dynamically displays adaptive imagery, video, or combination of multimedia at the top of the page for increased viewer engagement.

ASSET SPECIFICATION
DESKTOP & MOBILE (IMAGE ONLY):

  • Asset Image: Image Dimension: 4:1 Aspect Ratio; 1920x480px (Recommended Size)

DESKTOP & MOBILE (IMAGE AND VIDEO)

  • Asset Image: Image Dimension: 1067x480px
  • Asset Video: Video Dimension: 16:9 Aspect Ratio

Contact your representative for more details.
FILE TYPES

  • IMAGES
    • Media Types: Image URL, GIF, JPG, BMP, PNG
    •  File Size: Allstream® hosted file size recommended under 100KB. Combined size of all Allstream® hosted files (image + video) must be less than 4MB for Chrome
      Heavy Ad Intervention (HAI) complia
  • VIDEOS
    • Media Types
      • Video URL, YouTube ID, VAST, MP4
    • File Size
      • Allstream® hosted file size recommended under 2 MB. Combined size of all
        Allstream® hosted files (image + video) must be less than 4MB for Chrome
        Heavy Ad Intervention (HAI) compliance. Video URLs may be supported without HAI restriction up to 40MB with autotranscoding to render on certain browsers and older devices that do not support auto play via Allstream® frame player.
    • Resolution
      • 720p or 1080p
    • Frame Rate
      • 24-30 fps
    • Bitrate
      • Mobile Web: 800Kbps to 5000 Kbps
      • Desktop: 800 Kbps to 10000 Kbps

LINK TO EXAMPLE

First-Party Audience Targeting

Content Affinity Targeting
We use our first-party data platform to identify and engage targeted audiences with relevant ad experiences based on our site users content consumption habits.

CONTENT AFFINITY TARGETING

  • Target by content affinities across the Control Engineering network
  • Personalized offers with your message serve to site users based on their content affinity.

Contact your sales representative for more information and package pricing.

Online Ad Specifications:

  • Headline (no more than 8 words)
  • One sentence description (no more than 25 words)
  • 386×225 image
  • Click-through URL

Audience Extension

Intent-Based Marketing | Account-Based Marketing

Our AI data management tool analyzes content consumption of users at hundreds of thousands of B2B companies and identifies when users in those organizations are indicating active demand for products or services you offer. Leveraging your target account list, our data management platform identifies anonymous users available for targeting at those companies you are trying to reach. Ads are displayed across the internet on brand safe sites.

INTENT-BASED MARKETING

  • Target users outside our network across the internet by intent topic via display ads.
  • Narrow down reach by industry, title, geography or company size.

ACCOUNT-BASED MARKETING

  • We target your prospects based on your target account list.
  • Target ABM users outside of our network across the internet with display ads.

Specifications:

  • 728×90, 300×250, 300×600,160×600, 320×50, 300×50 & 970×250 (jpg, gif, standard HTML5)
  • Max Initial File Load Image: 40KB / Max Initial File Load HTML5: 200KB
  • Max Animation: 30 seconds or less (loops included); 15 seconds recommended; max 3 loops
  • Clicktags Accepted
  • Click-through URL

Remarketing / Retargeting Campaigns

Reinforce Branding | Increase Engagement | Improve Conversions

  • Retargeting (also known as behavioral remarketing) is a form of digital marketing that focuses on targeting users who have previously visited our website with banner ads on display networks across the web.
  • Increase the reach of your display campaigns by leveraging the Control Engineering network to retarget key segment audiences.
  • Control Engineering offers the ability to manage retargeting campaigns for our customers across a variety of platforms including any Control Engineering network website.

Pricing based on CPM volume and custom ROI programs

RETARGETING REQUIREMENTS:

  • File size: less than 150KB
  • Animation: less than 30 seconds
  • File Type: JPG, PNG and GIF (up to 30 seconds, 15-20 fps, no looping)
  • CPM Pricing varies by program

 

CREATIVE SIZES:

  • 300×600, 728×90, 300×250, 970×250, 320×50, 160×600
  • Resolution: 72 dpi

Webinars

Engage a captive audience and generate leads. Control Engineering webcast series offers companies the opportunity to work with editors on preparing and delivering both editorial and custom content in a live, interactive format or on-demand.

EDITORIAL DEEP DIVE WEBINARS

Control Engineering has developed a 2025 webcast schedule and invites manufacturers to share their experiences and expertise to help design engineers better understand technology or product related issues and challenges. Control Engineering editors will select a limited number of manufacturers to participate in each webcast.
*RCEP Accredited courses, eligible for certified Professional Development Hours (PDHs)
Rate: $16,720

 CUSTOM WEBINARS

Sponsor chooses their own topic and presents educational material related to that topic. Control Engineering will assign an editor who will moderate the event and a technical coordinator who will coordinate promotions and produce the live event.
Rate: $ 23,650

WEBCAST FEATURES:
• Sponsors receive pre-qualified lead information from registrant database
• Sponsor logos on all webcast promotion (e-blasts, registration page, and more)
• Sponsors receive one proprietary question on follow-up survey
• Pre-recorded advertisement demonstrating your brand’s solutions, products, services, industry leadership role and value proposition during the Webcast (streaming audio and images)
• Sponsor recognition throughout Webcast
• Webcasts are archived for 365 days

All webinars are recorded and emailed to all registrants, then placed online behind registration for on-demand viewing. Sponsors receive reporting URL for full attendee contact information, live and on demand metrics and survey results, if applicable

VIEW WEBINAR ABSTRACTS

eBooks

Multi-sponsored educational supplements that contain a mix of editorial content and sponsor content about a specific topic.

CONTROL ENGINEERING EBOOK TOPICS INCLUDE:

  • AI & Machine Learning
  • AppliedAutomation
  • Applying Industrial Analytics
  • Control Systems
  • Cybersecurity in Smart Factories
  • Digital Transformation
  • Edge & Cloud Computing
  • Enclosures & Cut-to-length Wire
  • IIoT Cloud
  • Industrial Networking
  • IT/OT Convergence
  • Mechatronics & Motion Control
  • Motors and Drives
  • Oil & Gas Engineering
  • Pain Points and Solutions in Discrete Manufacturing
  • PID Tuning
  • PLCs
  • Process Instrumentation & Sensors
  • Protecting Critical Infrastructure
  • Robotics
  • SCADA & HMI
  • Securing the IIoT
  • System Integration
  • Vision Systems
  • Wellsite Automation

Sponsor an eBook and hard leads will be delivered to you on a weekly basis. Our eBooks include key technology content picked by the Editors of Control Engineering.
Priced at $18,645 for a 6-month sponsorship
Contact your sales representative for details

eBOOK PROMOTION:

  • eBook is housed on Control Engineering website
  • Email blasts promoting the eBook sent out quarterly
  • Additional promotion through vacant web ads and eNewsletter inventory


eBOOKS REQUIREMENTS FOR SPONSORED PDF:

  • One (1) article or case study (up to 3,000 words and any corresponding images)
  • One (1) video (YouTube link or direct link to video on your website)
  • One (1) digital display ad (.pdf is preferred and gives the best resolution)
  • Option 1 (“full-page” ad shrunk to fit eBook alongside text): 7”x10”
    VERTICAL
  • Option 2 (take up entire page space): 10.5” x 8.25”
    HORIZONTAL
  • High-res company logo
  • Website URL

Content Syndication

Audience Marketing | Lead Generation

AUDIENCE MARKETING
Fully Managed Content Syndication

  • Promote content to specific targets
  • Global contact record database available for selection
  • Assistance in designing campaigns
  • Leads delivered in time frame needed

Lead Generation Campaigns

  • All lead types are qualified but some types are highly qualified based on level of engagement by the prospects.

Content Assets

  • Choose the type of content you would like to promote
  • Leverage assets that are relevant to the audience and educational
  • White Paper | Case Study | Infographic | On-Demand Video
  • MQL Gated
    • Marketing qualified lead
  • BANT Performance
    • A lead that has consumed 1 piece of content and answered additional qualifying questions related to budget, authority, need and timeline identifying the lead as a higher value prospect
  • 2-Touch Performance MQL
    • A lead has consumed two pieces of content

Supplied Content

Your supplied content within the confines of our editorial websites

CUSTOM NATIVE CONTENT PROGRAM

  • Dedicated content page featuring all articles
  • All content is provided by advertiser (articles, images and links)
  • Content appears on the brand website home page
  • Featured in brand e-newsletter
  • Brand social media promotion
  • Content is archived

Cost: Contact your sales representative for details

SPONSORED CONTENT

  • One content article provided by sponsor (900 words or less, title, image and URL)
  • Content appears on the brand website home page and is labeled as “Sponsored Content”
  • Featured 2x in brand e-newsletter
  • 2 tweets per week for the month on brand social media
  • 2 posts on brand LinkedIn page for the month
  • Content is archived after one month

Cost: $4,500/month

SPECIFICATIONS:

  • Featured article image for slider and thumbnail at 770×500
  • Hero Image for the top of the article – up to 740px across; can be the same as the Featured image
    • For the Content:
      • Headline
      • Sub-headline (Optional)
      • Body Copy – 900 words or less; include URLs
      • Supporting images (Optional)
        • up to 500px wide
      • Author information – Name & Title

We will use the above to build out the landing page for your review.

Once that is approved, we then promote that page via our newsletters and social media.

Digital Editions

Exclusive packages for lead generation, optimal placement and maximum reach.

DIGITAL EDITION PROGRAM
Customize your digital full page located next to the cover page. Use an existing print ad or customize your own page to direct customers to your offers. Your logo will also be prominent on the digital issue landing page and will be linked to your company’s website.

  • Full page ad size: 9 x 10 7/8 in. 150 dpi PDF RGB
  • Logo – minimum 200 wide
  • URL to landing page

Exclusive featured offer in e-newsletter pushed to digital subscribers.

  • Image – 250×200
  • Logo – 200 wide
  • Title – 5-10 words
  • Copy- 30-40 words
  • URL to landing page
  • Call-to-action

Featured Digital Edition promotion across entire network.

FULL PAGE DIGITAL AD / TEXT PRODUCT SPOTLIGHT: $7,750